McDonald is celebrating the Year of the Rabbit for which it has partnered with the content creator Karen X Cheng. Also, while Cheng is famous for her unique creativity, the company is also relying heavily on an augmented reality filter to create a metaverse experience which it believes will help it forge new connections with potential customers while renewing the same with its … [Read more...] about McDonald launches new AR ad campaign celebrating the Year of the Rabbit
Meta acquires start-up Gary Sharp Innovations, hopes to develop better AR/VR headsets
Meta has acquired the start-up Gary Sharp Innovations which it claimed will help develop better quality AR and VR lenses, Mixed-News reported. The acquisition is known to have been completed in June 2022 but is coming to light only now. It is not known either how much the acquisition might have cost. Gary Sharp Innovations happens to be a Colorado-based R&D start-up that … [Read more...] about Meta acquires start-up Gary Sharp Innovations, hopes to develop better AR/VR headsets
Apple to launch its mixed reality headset Reality Pro in Spring 2023
Apple is expected to launch its mixed reality headset this spring with a full-fledged commercial launch likely to happen around fall 2023. This has been revealed in a Bloomberg report citing input from the reputed Apple analyst Ming Chi Kuo. Last heard Apple was facing issues with respect to the software as well as a few mechanical components of the headset. Apple had earlier … [Read more...] about Apple to launch its mixed reality headset Reality Pro in Spring 2023
HTC launches flagship Vive XR Elite AR/VR headset for $1,100
The HTC Vive series of headsets has a brand new member - Vive XR Elite. It is a high-end mixed reality headset that is designed to take on the likes of the Meta Quest series - read Meta Quest Pro - on one end and the upcoming Apple MR headset on the other. Also, as Engadget reported, the new Vive XR Elite is the first from the company in years that is targeted at … [Read more...] about HTC launches flagship Vive XR Elite AR/VR headset for $1,100
Apple working on advanced gaze control tech for its MR headset and glasses
Apple is reported to be working on an advanced eye tracking feature that might surpass what the Meta Quest Pro boasts of, the website NextPit reported. A patent filing by the iPhone maker also sheds light on how it intends to implement the same on the future Apple Glasses as well as the Mixed Reality headset that the company is touted to come up with in 2023.As is evident … [Read more...] about Apple working on advanced gaze control tech for its MR headset and glasses
Meta acquires 3D smart lens manufacturer Luxexcel
Facebook parent company Meta has acquired the Belgian-Dutch 3D printing company Luxexcel, the website RoadToVR reported citing the English language publication The Brussels Times. Luxexcel specializes in the development of complex glass lenses that go into the making of AR headsets. None of the companies are forthcoming with the details of the deal though, including the … [Read more...] about Meta acquires 3D smart lens manufacturer Luxexcel