Mark Zuckerberg took the stage at Meta Connect 2024; there was a clue that the Meta CEO would announce something regarding the rumoured Project Orion. However, the prototype smart glasses he revealed were still a surprise and pointed to a different way to think about smart glasses and what kind of technology can power them.Glasses can be controlled via voice, eye, and hand … [Read more...] about Meta Orion AR glasses revealed
Augmented Reality News
Ray-Ban Meta update ads voice messages
The Meta and Ray-Ban AR glasses have received a new update, and it is sure to impress. With the update, you can ask Meta AI to remember your surroundings, like where you parked, and even set reminders to make a phone call. Other features that are coming with the update include sending and recording voice messages on WhatsApp or Messenger without taking out your phone. You can … [Read more...] about Ray-Ban Meta update ads voice messages
Phantom Technology Announces Journey Lens
UK-based Phantom Technology is planning to use smart glasses to reduce distractions. Its Journey Lens is a wearable device that aims to improve focus and keep users' eyes away from their phones while providing the typical features of other smart glasses. Priced at $195, the glasses are available for pre-order and launching in early 2025. They offer both prescription and shade … [Read more...] about Phantom Technology Announces Journey Lens
Google partners with Magic Leap for AR Glasses
Google and Magic Leap have just unveiled a 'strategic technology partnership ', a move that underscores Google's determination to stay competitive with industry giants like Meta and Apple in the race to dominate the AR headset market. This strategic alliance could potentially outshine the Meta smartglasses, a testament to the significance of this partnership.In a blog post … [Read more...] about Google partners with Magic Leap for AR Glasses
McDonald launches new AR ad campaign celebrating the Year of the Rabbit
McDonald is celebrating the Year of the Rabbit for which it has partnered with the content creator Karen X Cheng. Also, while Cheng is famous for her unique creativity, the company is also relying heavily on an augmented reality filter to create a metaverse experience which it believes will help it forge new connections with potential customers while renewing the same with its … [Read more...] about McDonald launches new AR ad campaign celebrating the Year of the Rabbit