Google and Magic Leap have just unveiled a 'strategic technology partnership ', a move that underscores Google's determination to stay competitive with industry giants like Meta and Apple in the race to dominate the AR headset market. This strategic alliance could potentially outshine the Meta smartglasses, a testament to the significance of this partnership. In a blog post … [Read more...] about Google partners with Magic Leap for AR Glasses
Augmented Reality News
McDonald launches new AR ad campaign celebrating the Year of the Rabbit
McDonald is celebrating the Year of the Rabbit for which it has partnered with the content creator Karen X Cheng. Also, while Cheng is famous for her unique creativity, the company is also relying heavily on an augmented reality filter to create a metaverse experience which it believes will help it forge new connections with potential customers while renewing the same with its … [Read more...] about McDonald launches new AR ad campaign celebrating the Year of the Rabbit
Meta acquires start-up Gary Sharp Innovations, hopes to develop better AR/VR headsets
Meta has acquired the start-up Gary Sharp Innovations which it claimed will help develop better quality AR and VR lenses, Mixed-News reported. The acquisition is known to have been completed in June 2022 but is coming to light only now. It is not known either how much the acquisition might have cost. Gary Sharp Innovations happens to be a Colorado-based R&D start-up that … [Read more...] about Meta acquires start-up Gary Sharp Innovations, hopes to develop better AR/VR headsets
Apple to launch its mixed reality headset Reality Pro in Spring 2023
Apple is expected to launch its mixed reality headset this spring with a full-fledged commercial launch likely to happen around fall 2023. This has been revealed in a Bloomberg report citing input from the reputed Apple analyst Ming Chi Kuo. Last heard Apple was facing issues with respect to the software as well as a few mechanical components of the headset. Apple had earlier … [Read more...] about Apple to launch its mixed reality headset Reality Pro in Spring 2023
HTC launches flagship Vive XR Elite AR/VR headset for $1,100
The HTC Vive series of headsets has a brand new member - Vive XR Elite. It is a high-end mixed reality headset that is designed to take on the likes of the Meta Quest series - read Meta Quest Pro - on one end and the upcoming Apple MR headset on the other. Also, as Engadget reported, the new Vive XR Elite is the first from the company in years that is targeted at … [Read more...] about HTC launches flagship Vive XR Elite AR/VR headset for $1,100