McDonald launches new AR ad campaign celebrating the Year of the Rabbit

McDonald is celebrating the Year of the Rabbit for which it has…

Meta acquires start-up Gary Sharp Innovations, hopes to develop better AR/VR headsets

Meta has acquired the start-up Gary Sharp Innovations which it claimed will…

Apple to launch its mixed reality headset Reality Pro in Spring 2023

Apple is expected to launch its mixed reality headset this spring with…

HTC launches flagship Vive XR Elite AR/VR headset for $1,100

  The HTC Vive series of headsets has a brand new member…

Apple working on advanced gaze control tech for its MR headset and glasses

Apple is reported to be working on an advanced eye tracking feature…

Meta acquires 3D smart lens manufacturer Luxexcel

Facebook parent company Meta has acquired the Belgian-Dutch 3D printing company Luxexcel,…

Meta Quest 2 is now faster and has better visuals post latest software update

The Meta Quest 2 is getting a performance boost thanks to a…

Gorillaz to perform live AR concert in New York and London this weekend

The Grammy award-winning virtual rock band Gorillaz has an event lined up…

Honda using advanced VR tech to design next-gen vehicles

Advanced augmented reality and virtual reality technologies is being used increasingly in…

FTC sues Meta to prevent it from acquiring Within Inc.

The Federal Trade Commission has started a legal battle to prevent Meta…